译自《Powerful attitudes》/《态度的力量》

作者Michael Murphy

Chapter 16


What Do You Love About Life?


Do what you love; the money will follow.


Marsha Sinetar


One of the greatest stories of following what you love is the story of
 Milton  Hershey. Milton loved chocolate. Who doesn’t? The food
 products  that bear Milton S. Hershey’s name represent an
ongoingdedicationtoqualityandvalue—acommitment established by Hershey
Foods’unique founder.


In  the  early  1900s,  Milton  Hershey  made  one  of  the  great
American fortunes through dogged persistence and the courage to pursue
 a  dream.  Though  he  was  modest  and  unassuming  in
appearance,Mr.Hersheywasashrewdanddetermined businessman. He had a
genius for timing and an instinctive ability to choose loyal and able
people to help him.


The early years of Milton Hershey instilled in him the value of hard
work. He was born on September 13, 1857, in a farmhouse near the Central
Pennsylvania village of Derry Church. He was a descendant  of   people
 who  had  come  to  Pennsylvania  from Switzerland and Germany in the
1700s. Raised as a Mennonite, he attended school only through to the
fourth grade before his father, Henry Hershey, put him to work as a
printer’s apprentice in Gap, Pennsylvania.


It soon became apparent his talents did not lie in printing, he went on
to become an apprentice to a Lancaster candy-maker. In 1876 atthe age of
18, he opened his own candy shop in Philadelphia. The business   failed
 after  six  years.  The  next  stop  was  Denver, Colorado,   where
  he   accepted   a   job   with   a   local   caramel manufacturer.
 There,  he  learned  that  superior  results  could  be achieved  when
 fresh  milk  was   used  in  the  caramel-making process.


Mr. Hershey moved on to Chicago in 1883, then to New Orleans and  later
 to  New  York  City—attempting  to  establish  his  own candy business
in each location. He returned to Lancaster, in 1886, where, after
raising the  necessary capital, he began the business which established
his reputation as a candy-maker—the Lancaster Caramel Company.


Knowledge and Foresight


Mr. Hershey became fascinated with German chocolate-making machinery on
exhibit at the Chicago International Exposition in1893. He bought the
equipment for his Lancaster plant and soon began producing his own
chocolate coatings for caramels.


In early 1894, the Hershey Chocolate Company was born as a subsidiary
 of  his  Lancaster  caramel  business.  In  addition  to chocolate
 coatings,  Mr.  Hershey  made  breakfast  cocoa,  sweet chocolate, and
baking chocolate.


In 1900, Mr. Hershey sold the Lancaster Caramel Company for $1 million.
  However,   he   retained   the   chocolate   manufacturing equipment
and the  rights to manufacture chocolate, believing a large market
existed for affordable confections that could be mass produced. He
proceeded to prove his case.


He  returned  to  his  birthplace,  Derry  Church,  and  located  his
chocolate manufacturing operation in the heart of Pennsylvania’s dairy
country.  There  he could obtain the large supplies of fresh milk needed
to make fine milk chocolate.


In 1903, with the money he received for his caramel business, he began
  to   build  what  is  now  the  world’s  largest  chocolate
manufacturing plant. It opened in 1905, and Mr. Hershey’s great
contribution to the American food industry had begun—the mass production
of milk  chocolate.  Milton Hershey’s employees were

manufacturingandsellingproductswhichwouldbecomeAmerican traditions.


The chocolate business continued to thrive under Mr. Hershey’s guidance,
as did the community he established around it. A bank, department store,
 school, park, churches, golf courses, zoo, and even a trolley system
(to  bring in workers from nearby towns) were all built in rapid
succession.  Although the town was well established by its 10th
anniversary in 1913, Mr. Hershey started a second building boom in the
1930s. During the  Depression, he kept  men  at  work  constructing  a
 grand  hotel,  a   community building,  a  sports  arena,  and  a  new
 office  building  for   the chocolate factory.


Mr. Hershey’s belief that an individual is morally obligated to share
 the  fruits  of  success  with  others  resulted  in  significant
contributions  to  society.  Together  with  his  wife,  Catherine,  he
established the most  prominent of his philanthropic endeavors—the
 Hershey  Industrial  School—in  1909.  It  is  now  called  the Milton
Hershey School. Saddened because they had no children of their own, the
Hersheys were anxious to put their growing fortune to good use.


Today, the 10,000-acre school houses and provides education for nearly
 1,100  children  whose  family lives  have  been  disrupted. Through
 the  Hershey  Trust  Company,  the  School  owns  31.4 percent of
Hershey  Foods’Common Stock classes outstanding, controls 76 percent of
the  corporation’s voting shares, and is a direct beneficiary of Hershey
Foods’success. In addition, Hershey Trust  Company  owns  100  percent
 of  the   stock  of  Hershey Entertainment and Resort Company, another
firm developed from several smaller businesses established by Milton


A man of principle, Mr. Hershey was a“doer”” not a philosopher. He never
wrote and seldom spoke about his beliefs. Nevertheless, he obviously
thought a lot about such matters as success and the value  and  purpose
  of   money.  Throughout  his  life,  he  was committed to the highest
 standards of quality, honesty, fairness, and integrity. His imagination
and  drive, his ceaseless labor and his care and concern for others were
an  inspiration to all who worked with him.


Milton Hershey was the rarest of men—both a dreamer and a builder. He
had the genius to develop his chocolate business in the right place at
the  right time. His personal convictions about the obligations of
wealth and the quality of life in the town he founded have made the
company, community, and school a living legacy.


Milton Hershey did what he loved to do. He discovered his passion and
 pursued it relentlessly. Think about him again. How many people would
 warmly accept you and embrace you if you told them that you were going
into the business of making chocolate? Wouldn’t most people consider you


A golden key to long-term happiness in whatever you do in your life
is,“You must love it enough to possess a passion for doing it.”Milton
Hershey loved chocolate. I know…you love chocolate too. But Milton
Hershey loved it so much that he created a dynasty that reached farther
than most could dream. He affected people’s lives and  made an impact
that  has changed,  not  just Derry Church, Pennsylvania, but the whole


Do what you love to do. Don’t just go and do something for the money. Do
it because you feel passionate about it. Then and only then can true
success and happiness fill your life.