钱就会光顾

态度决定整个

译自《Powerful attitudes》/《态度的力量》

作者Michael Murphy

Chapter 16

第十六章

What Do You Love About Life?

生存中有什么是你喜爱的啊?

Do what you love; the money will follow.

做你喜爱的事,钱就会光顾

Marsha Sinetar

玛莎-辛妮塔

One of the greatest stories of following what you love is the story of
 Milton  Hershey. Milton loved chocolate. Who doesn’t? The food
 products  that bear Milton S. Hershey’s name represent an
ongoingdedicationtoqualityandvalue—acommitment established by Hershey
Foods’unique founder.

叙述追随内心的喜爱而成功的故事有成千上万,弥尔顿的好时集团就是其中最闻名的一个。弥尔顿爱吃巧克力。可何人不欣赏吧?密尔顿·史内夫里·赫尔希(Hershey)用自己的名字命名好时(Hershey’s)企业表示着对产质料料和价值的最好追求—同时这也是源于好时集团唯一开创者的许诺。

In  the  early  1900s,  Milton  Hershey  made  one  of  the  great
American fortunes through dogged persistence and the courage to pursue
 a  dream.  Though  he  was  modest  and  unassuming  in
appearance,Mr.Hersheywasashrewdanddetermined businessman. He had a
genius for timing and an instinctive ability to choose loyal and able
people to help him.

在二十世纪早期,弥尔顿就通过顽强的定性和追梦的胆量成为了美利坚联邦合众国的富家之一。外表看起来谦虚、温和的弥尔顿先生内心也是一个明智、坚定的生意人。他在机会的掌控方面抱有极高的自发同时对采纳忠诚而有能力的人也有着自然的精灵。

The early years of Milton Hershey instilled in him the value of hard
work. He was born on September 13, 1857, in a farmhouse near the Central
Pennsylvania village of Derry Church. He was a descendant  of   people
 who  had  come  to  Pennsylvania  from Switzerland and Germany in the
1700s. Raised as a Mennonite, he attended school only through to the
fourth grade before his father, Henry Hershey, put him to work as a
printer’s apprentice in Gap, Pennsylvania.

在弥尔顿时辰候,就早已备受了不遗余力干活价值观的影响。他在1857年十月13日落地于伊利诺伊香槟分校州的门诺派教徒社区邻近的一个农场里。他的上代是瑞士联邦和德国人,并在1700年代初期定居在牛津州。他的成才跟众多门诺教徒一样,他在念过四年书后,就被他的老爹送去一家打印店做学徒了。

It soon became apparent his talents did not lie in printing, he went on
to become an apprentice to a Lancaster candy-maker. In 1876 atthe age of
18, he opened his own candy shop in Philadelphia. The business   failed
 after  six  years.  The  next  stop  was  Denver, Colorado,   where
  he   accepted   a   job   with   a   local   caramel manufacturer.
 There,  he  learned  that  superior  results  could  be achieved  when
 fresh  milk  was   used  in  the  caramel-making process.

迅猛,他的变现就认证了投机并没有打印的原貌,之后他来到兰卡斯特成为了一家糖果成立厂的徒弟。1876年,18岁的弥尔顿在布Rhys班有所了一家自己的糖果店。六年之后,这家公司就倒了。他的第二家店开在堪萨斯,并他收受了一个本土焦糖厂商的行事。在此时,他学到了如何是好出可以的糖果——把鲜牛奶进入焦糖制作工艺中。

Mr. Hershey moved on to Chicago in 1883, then to New Orleans and  later
 to  New  York  City—attempting  to  establish  his  own candy business
in each location. He returned to Lancaster, in 1886, where, after
raising the  necessary capital, he began the business which established
his reputation as a candy-maker—the Lancaster Caramel Company.

好时贡士在1883年去了伊斯坦布尔,接着是雷克雅未克,之后是伦敦,只为在所在开办自己的糖果店。1886年,成功筹集资金之后,他重临了兰卡斯特并创制了一家焦糖集团,以此作为友好生意和名誉的起源。

Knowledge and Foresight

聪明和真知灼见

Mr. Hershey became fascinated with German chocolate-making machinery on
exhibit at the Chicago International Exposition in1893. He bought the
equipment for his Lancaster plant and soon began producing his own
chocolate coatings for caramels.

在1893年的法兰克福世界博览会上,好时先生着迷于德意志联邦共和国的巧克力制作机器。他为协调的兰卡斯特工厂买下了配备并连忙为友好的焦糖生产巧克力外皮。

In early 1894, the Hershey Chocolate Company was born as a subsidiary
 of  his  Lancaster  caramel  business.  In  addition  to chocolate
 coatings,  Mr.  Hershey  made  breakfast  cocoa,  sweet chocolate, and
baking chocolate.

1894年中期,弥尔顿的好时巧克力公司还只是她在兰卡斯特焦糖生意的附属公司。为了丰裕巧克力外皮的门类,好时先生做出了早餐可可、甜巧克力和烘焙巧克力。

In 1900, Mr. Hershey sold the Lancaster Caramel Company for $1 million.
  However,   he   retained   the   chocolate   manufacturing equipment
and the  rights to manufacture chocolate, believing a large market
existed for affordable confections that could be mass produced. He
proceeded to prove his case.

到了1900年,好时先生以100万比索的标价出售了兰卡斯特焦糖工资。可是,他保留了巧克力制作设备和创造产权,因为他相信一个了不起的三菱商机存在于这一个零食当中。接着,他证实了上下一心的想法。

He  returned  to  his  birthplace,  Derry  Church,  and  located  his
chocolate manufacturing operation in the heart of Pennsylvania’s dairy
country.  There  he could obtain the large supplies of fresh milk needed
to make fine milk chocolate.

他带着巧克力制作厂回到了的故里,赫尔希镇,这是宾夕法尼亚奶制品的核心。在这时,他可以得到巨大的鲜牛奶供应,以满意自己美味的牛奶巧克力制作需要。

In 1903, with the money he received for his caramel business, he began
  to   build  what  is  now  the  world’s  largest  chocolate
manufacturing plant. It opened in 1905, and Mr. Hershey’s great
contribution to the American food industry had begun—the mass production
of milk  chocolate.  Milton Hershey’s employees were

manufacturingandsellingproductswhichwouldbecomeAmerican traditions.

在1903年,弥尔顿发轫用他从焦糖生意中赚的钱制作一个一级的巧克力制作工厂。1905年正规投入生产,同时也表示着好时先生对美利坚联邦合众国食品生产的皇皇贡献——牛奶巧克力的恢宏生育。弥尔顿的职工们打造并售卖巧克力也将改为美利坚联邦合众国的一项传统。

The chocolate business continued to thrive under Mr. Hershey’s guidance,
as did the community he established around it. A bank, department store,
 school, park, churches, golf courses, zoo, and even a trolley system
(to  bring in workers from nearby towns) were all built in rapid
succession.  Although the town was well established by its 10th
anniversary in 1913, Mr. Hershey started a second building boom in the
1930s. During the  Depression, he kept  men  at  work  constructing  a
 grand  hotel,  a   community building,  a  sports  arena,  and  a  new
 office  building  for   the chocolate factory.

巧克力工厂在好时先生的引领下不断繁荣,就像他一手开创地王国一般。银行、商场、高校、公园、教堂、高尔夫训练馆、动物园,甚至一个电车系统(为了便利附近乡镇的工人往来)都连续地疾速性捡起来。即使在通过十年建设基础已经不行完美的1913年,好生先生依然通过大力,在1930年翻开了第二次修建热潮。在大萧条时期,他仍旧让工人不断工作并建起了高档酒楼,社区文化馆,体育馆,还为巧克力工厂建了一座新的办公大楼。

Mr. Hershey’s belief that an individual is morally obligated to share
 the  fruits  of  success  with  others  resulted  in  significant
contributions  to  society.  Together  with  his  wife,  Catherine,  he
established the most  prominent of his philanthropic endeavors—the
 Hershey  Industrial  School—in  1909.  It  is  now  called  the Milton
Hershey School. Saddened because they had no children of their own, the
Hersheys were anxious to put their growing fortune to good use.

好时先生坚信一个人在道义上是有权利将团结成功的硕果与周围人分享并以更大的孝敬去回馈社会的。1909年,好时夫妇一起创办了她们独立的慈善事业——好时工业学校。现在被称呼弥尔顿好时高校。好时夫妇生前未有子嗣,由此他们梦寐以求把所有的财物都进献给那一个需要援救的地点。

Today, the 10,000-acre school houses and provides education for nearly
 1,100  children  whose  family lives  have  been  disrupted. Through
 the  Hershey  Trust  Company,  the  School  owns  31.4 percent of
Hershey  Foods’Common Stock classes outstanding, controls 76 percent of
the  corporation’s voting shares, and is a direct beneficiary of Hershey
Foods’success. In addition, Hershey Trust  Company  owns  100  percent
 of  the   stock  of  Hershey Entertainment and Resort Company, another
firm developed from several smaller businesses established by Milton
Hershey.

近期,高校早已有了10000英亩的土地,并可以为1100个失去家庭的孤儿提供优质的启蒙条件。通过好时信托集团,高校有着了31.4%的好时公司出色股票,控制着好时商家76%的投票权,同时也是好时食物公司中标的直白收益者。此外,好时信托公司,一家好时先生经过多少个小事情建立的铺面,持有好时娱乐和出游合作社100%的股票。

A man of principle, Mr. Hershey was a“doer”” not a philosopher. He never
wrote and seldom spoke about his beliefs. Nevertheless, he obviously
thought a lot about such matters as success and the value  and  purpose
  of   money.  Throughout  his  life,  he  was committed to the highest
 standards of quality, honesty, fairness, and integrity. His imagination
and  drive, his ceaseless labor and his care and concern for others were
an  inspiration to all who worked with him.

好时先生是有个有规范的实干家,而不是空想家。他平生没有写过也很少谈及他的自信心。然而,他肯定对成功功和钱财的价值、目标进展过无数的合计。终其一生,他从事于追求最高标准的才能、诚实、公平和尊重。他的想象力和内驱力,他不止的鼎力以及对令人的招呼、关心,都激励着他的同伙。

Milton Hershey was the rarest of men—both a dreamer and a builder. He
had the genius to develop his chocolate business in the right place at
the  right time. His personal convictions about the obligations of
wealth and the quality of life in the town he founded have made the
company, community, and school a living legacy.

米尔顿(Milton)好时是相当稀有的一种人——既是希望家,也是实施者。他有着的自然使他可以在对的时光对的地方发展她的巧克力生意。他坚信的,对于自己亲手建立的小镇中财富和生活质地的权利和权责,使他建立的商家,社区,和全校挂钩起来成为了实实在在的遗产。

Milton Hershey did what he loved to do. He discovered his passion and
 pursued it relentlessly. Think about him again. How many people would
 warmly accept you and embrace you if you told them that you were going
into the business of making chocolate? Wouldn’t most people consider you
insane?

Milton-好时做了她喜欢的事务。他意识了团结的心境并不止追求。再想想她。假设您告知其外人自己要去做巧克力生意,有稍许人会热情地承受并勉励你?难道不是大部分人皆以为你疯了吧?

A golden key to long-term happiness in whatever you do in your life
is,“You must love it enough to possess a passion for doing it.”Milton
Hershey loved chocolate. I know…you love chocolate too. But Milton
Hershey loved it so much that he created a dynasty that reached farther
than most could dream. He affected people’s lives and  made an impact
that  has changed,  not  just Derry Church, Pennsylvania, but the whole
world.

久远幸福的机要就是,无论你在生活中做如何,“你无法不丰裕热爱它才能维系追求的豪情。”弥尔顿喜欢巧克力,我通晓您也爱不释手。不过好时先生对巧克力的喜爱足以让她创造一个跨越大多数人期望的帝国。他影响着众人的生活并致使了改变,不止是好时镇,而是整个社会风气。

Do what you love to do. Don’t just go and do something for the money. Do
it because you feel passionate about it. Then and only then can true
success and happiness fill your life.

做你欣赏做的事。不要只是为着钱而去工作。做你以为有心境的事儿。然后,才会有真正的功成名就和甜美填满你的生活。

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